MDLZ stock price momentum is supported by a healthy dividend yield of 2.3%. Options market data indicates increased call activity, hinting at bullish bets. A close above $72 could trigger algorithm-based buying in short-term charts. Mondelez International, Inc. (MDLZ) : Free Stock Analysis Report However, Hershey has received two significantly bullish upgrades in the last month. BNP Paribas Exane lifted its rating on HSY stock from Neutral to Outperform. More impressively, on Sept. 16, Goldman Sachs upgraded the stock from a Sell to a Buy and raised its price target to $220 from $170. MDLZ stock price has been riding positive sentiment from increased digital marketing ROI. The company’s ability to adapt campaigns in fast-growing regions adds a growth premium to equity valuations.